A Guide to Econometrics or Tough Choices

A Guide to Econometrics

Author: Peter Kennedy

This is the perfect (and essential) supplement for all econometrics classes--from a rigorous first undergraduate course, to a first master's, to a PhD course. It explains what is going on in textbooks full of proofs and formulas. Kennedy’s A Guide to Econometrics offers intuition, skepticism, insights, humor, and practical advice (dos and don’ts). The sixth edition contains new chapters on instrumental variables and on computation considerations, more information on GMM and nonparametrics, and an introduction to wavelets.

Interesting textbook: California Directory of Fine Wineries or Lets Go Europe 2009

Tough Choices: A Memoir

Author: Carly Fiorina

and/or stickers showing their discounted price. More about bargain books

The Millionaire Next Door or Style

The Millionaire Next Door: The Surprising Secrets of America's Wealthy

Author: Thomas J Stanley

The incredible national bestseller that is changing people's lives -- and increasing their net worth!

CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?

Who are the rich in this country?
What do they do?
Where do they shop?
What do they drive?
How do they invest?
Where did their ancestors come from?
How did they get rich?
Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....

Forbes

The implication of The Millionaire Next Door is that nearly anybody with a steady job can amass a tidy fortune.

Library Journal

In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy." Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group vs. the misplaced image of high spenders. Narrator Smith's solid, dead-on reading never fails to heighten the importance of these principles that most twentysomethings should be forced to listen to in toto. Highly recommended for all public libraries. Dale Farris, Groves, TX Copyright 2001 Cahners Business Information.

New York Post

A lively account of who the richest people in the U.S. really are.

Interesting book: Curious George in the Snow or 20000 Leagues Under the Sea

Style: Lessons in Clarity and Grace

Author: Joseph Williams

Style: Lessons in Clarity and Grace, Ninth Edition
Joseph M. Williams

Why have thousands of college writers loved–and learned from–this book? Listen to what Joseph Williams has to say:

“The ninth edition of Style aims at answering the same questions I asked in the earlier ones:

• What is it in a sentence that makes readers judge it as they do?
• How do we diagnose our own prose to anticipate their judgments?
• How do we revise a sentence so that readers will think better of it?

The standard advice about writing ignores those questions. It is mostly truisms like Make a plan, Don’t use the passive, Think of your audience–advice that most of us ignore as we wrestle ideas out onto the page. When I drafted this paragraph, I wasn’t thinking about you; I was struggling to get my own ideas straight. I did know that I would come back to these sentences again and again, and that it would be only then–as I revised–that I could think about you and discover the plan that fit my draft. I also knew that as I did so, there were some principles I could rely on. This book explains them.”

Now even better, Style, Ninth Edition, includes more on:

• How gifted writers manipulate the language of argument and thereby our responses to its logic and substance, and the ethical implications of that manipulation
• How to work quotations into the flow of a sentence gracefully
• Plagiarism–why readers suspect it, and how writers can avoid the mistaken perception of it.

Also new to this edition are “Quick Tips,” short bits ofpractical advice about how to deal with some common problems.

Table of Contents:

	Preface
Pt. 1	Style as Choice	1
Lesson 1	Understanding Style	3
Lesson 2	Correctness	13
Pt. 2	Clarity	39
Lesson 3	Clarity 1: Actions	41
Lesson 4	Clarity 2: Characters	71
Lesson 5	Cohesion and Coherence	100
Lesson 6	Point of View	122
Lesson 7	Emphasis	139
Pt. 3	Grace	157
Lesson 8	Concision	159
Lesson 9	Shape	185
Lesson 10	Elegance	210
Appendix	Punctuating for Clarity and Grace	233
	Glossary	255
	Answers to Exercises	268
	Acknowledgments	268
	Index	269

Encouraging the Heart or Slaughterhouse

Encouraging the Heart: A Leader's Guide to Rewarding and Recognizing Others

Author: Barry Z Posner

All too often, simple acts of human kindness are often overlooked and under utilized by people in leadership roles. Advising mutual respect and recognition of accomplishments, Encouraging the Heart shows us how true leaders encourage and motivate those they work with by helping them find their voice and making them feel like heroes. Recognized experts in the field of leadership, authors James Kouzes and Barry Posner show us that, through love, leaders can encourage, and indeed allow those around them to be their very best. Both practical and inspirational, Encouraging the Heart gives readers a thoughtful approach to motivating individuals within an organizational structure.
Read Chapter 3 or Chapter 12, or see The Encouragement Index.

Booknews

The team that produced argues that money is not the only, or even the best, way to motivate people. They maintain that people will aspire to higher standards of performance when they are genuinely appreciated for their dedication and publicly recognized for their achievements. They offer a set of principles, practices, and examples. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Introduction
1	The Heart of Leadership	3
2	The Seven Essentials of Encouraging	15
3	The Encouragement Index	33
4	The First Essential: Set Clear Standards	45
5	The Second Essential: Expect the Best	61
6	The Third Essential: Pay Attention	73
7	The Fourth Essential: Personalize Recognition	89
8	The Fifth Essential: Tell the Story	99
9	The Sixth Essential: Celebrate Together	113
10	The Seventh Essential: Set the Example	129
11	Finding Your Voice	145
12	150 Ways to Encourage the Heart	151
	Notes	177
	Acknowledgments	187
	The Authors	191
	Index	193

See also: Paris to the Moon or Australia 2009

Slaughterhouse: The Shocking Story of Greed, Neglect, and Inhumane Treatment Inside the U. S. Meat Industry

Author: Gail A Eisnitz

With a New Afterword by the Author

Slaughterhouse is the first book of its kind to explore the impact that unprecedented changes in the meatpacking industry over the last twenty-five years-particularly industry consolidation, increased line speeds, and deregulation-have had on workers, animals, and consumers. It is also the first time ever that workers have spoken publicly about what's really taking place behind the closed doors of America's slaughterhouses.

In this new paperback edition, author Gail A. Eisnitz brings the story up to date since the book's original publication. She describes the ongoing efforts by the Humane Farming Association to improve conditions in the meatpacking industry, media exposйs that have prompted reforms resulting in multimillion dollar appropriations by Congress to try to enforce federal inspection laws, and a favorable decision by the Supreme Court to block construction of what was slated to be one of the largest hog factory farms in the country. Nonetheless, Eisnitz makes it clear that abuses continue and much work still needs to be done.

What People Are Saying

Peter Singer
"As Eisnitz convincingly shows, the meat industry is indifferent to animal suffering, exploitative of its workers, and liable to produce a product that is riddled with dangerous bacteria. Whether you eat meat or not-if you care about humans or animals-this book is a must read."
—Princeton University, Author of In Defense of Animals and Animal Liberation

John Robbins
"This book penetrates the veil of psychic numbing that keeps us oblivious to the real truth behind modern meat. If you want to remain a prisoner of your own ignorance, don't read it. It will make you aware. It will wake you up. It will change your life."
—Founder of the EarthSave Foundation

Principles of Economics or What Should I Do with My Life

Principles of Economics

Author: N Gregory Mankiw

With its clear and engaging writing style, PRINCIPLES OF ECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you're likely to find interesting about the economy (particularly if you're studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.

Table of Contents:

Preface: To the Instructor     vii
Preface: To the Student     xix
Introduction     1
Ten Principles of Economics     3
How People Make Decisions     4
People Face Trade-offs     4
The Cost of Something Is What You Give Up to Get It     5
Rational People Think at the Margin     6
People Respond to Incentives     7
How People Interact     8
Trade Can Make Everyone Better Off     8
Markets Are Usually a Good Way to Organize Economic Activity     9
Governments Can Sometimes Improve Market Outcomes     10
FYI: Adam Smith and the Invisible Hand     10
How the Economy as a Whole Works     11
A Country's Standard of Living Depends on Its Ability to Produce Goods and Services     12
Prices Rise When the Government Prints Too Much Money     12
Society Faces a Short-Run Trade-off between Inflation and Unemployment     13
FYI: How to Read This Book     14
Conclusion     14
Summary     15
Key Concepts     15
Questions for Review     16
Problems and Applications     16
Thinking Like an Economist     19
TheEconomist as Scientist     20
The Scientific Method: Observation, Theory and More Observation     20
The Role of Assumptions     21
Economic Models     22
Our First Model: The Circular-Flow Diagram     22
Our Second Model: The Production Possibilities Frontier     24
Microeconomics and Macroeconomics     26
FYI: Who Studies Economics?     27
The Economist as Policy Adviser     28
Positive versus Normative Analysis     28
Economists in Washington     29
In the News: Super Bowl Economics     30
Case Study: Mr. Mankiw Goes to Washington     31
Why Economists Disagree     32
Differences in Scientific Judgments     32
Differences in Values     33
Perception versus Reality     33
Let's Get Going     34
In the News: Why You Should Study Economics     35
Summary     36
Key Concepts     36
Questions for Review     36
Problems and Applications     36
Graphing: A Brief Review     38
Graphs of a Single Variable     38
Graphs of Two Variables: The Coordinate System     39
Curves in the Coordinate System     40
Slope     42
Cause and Effect     44
Interdependence and the Gains From Trade     47
A Parable for the Modern Economy     48
Production Possibilities     48
Specialization and Trade     50
Comparative Advantage: The Driving Force of Specialization     52
Absolute Advantage     52
Opportunity Cost and Comparative Advantage     52
Comparative Advantage and Trade     54
FYI: The Legacy of Adam Smith and David Ricardo     55
Applications of Comparative Advantage     55
Should Tiger Woods Mow His Own Lawn?     55
In the News: Evolution and Economics     56
Should the United States Trade with Other Countries?     56
Conclusion     58
Summary     58
Key Concepts     59
Questions for Review     59
Problems and Applications     59
How Markets Work     61
The Market Forces of Supply and Demand     63
Markets and Competition     64
What Is a Market?     64
What Is Competition?     64
Demand     65
The Demand Curve: The Relationship between Price and Quantity Demanded     65
Market Demand versus Individual Demand     66
Shifts in the Demand Curve     67
Case Study: Two Ways to Reduce the Quantity of Smoking Demanded     69
Supply     71
The Supply Curve: The Relationship between Price and Quantity Supplied     71
Market Supply versus Individual Supply     71
Shifts in the Supply Curve     72
Supply and Demand Together     75
Equilibrium     75
Three Steps to Analyzing Changes in Equilibrium     77
In the News: Political Unrest Shifts the Supply Curve     81
Conclusion: How Prices Allocate Resources     82
Summary     84
Key Concepts     84
Questions for Review     85
Problems and Applications     85
Elasticity and its Application     89
The Elasticity of Demand     90
The Price Elasticity of Demand and Its Determinants     90
Computing the Price Elasticity of Demand     91
The Midpoint Method: A Better Way to Calculate Percentage Changes and Elasticities     92
The Variety of Demand Curves     93
Total Revenue and the Price Elasticity of Demand     93
Elasticity and Total Revenue along a Linear Demand Curve     95
In the News: On the Road with Elasticity     98
Other Demand Elasticities     98
The Elasticity of Supply     99
The Price Elasticity of Supply and Its Determinants     100
Computing the Price Elasticity of Supply     100
The Variety of Supply Curves     100
Three Applications of Supply, Demand, and Elasticity     103
Can Good News for Farming Be Bad News for Farmers?     103
Why Did OPEC Fail to Keep the Price of Oil High?     105
Does Drug Interdiction Increase or Decrease Drug-Related Crime?     107
Conclusion     108
Summary     109
Key Concepts     109
Questions for Review     109
Problems and Applications     110
Supply, Demand, and Government Policies     113
Controls on Prices     114
How Price Ceilings Affect Market Outcomes     114
Case Study: Lines at the Gas Pump     116
Case Study: Rent Control in the Short Run and Long Run     117
How Price Floors Affect Market Outcomes     118
In the News: Rent Control in New York     120
Case Study: The Minimum Wage     120
Evaluating Price Controls      123
Taxes     124
How Taxes on Buyers Affect Market Outcomes     124
How Taxes on Sellers Affect Market Outcomes     126
Case Study: Can Congress Distribute the Burden of a Payroll Tax?     128
Elasticity and Tax Incidence     129
Case Study: Who Pays the Luxury Tax?     129
Conclusion     131
Summary     131
Key Concepts     132
Questions for Review     132
Problems and Applications     132
Markets and Welfare     135
Consumers, Producers, and the Efficiency of Markets     137
Consumer Surplus     138
Willingness to Pay     138
Using the Demand Curve to Measure Consumer Surplus     139
How a Lower Price Raises Consumer Surplus     140
What Does Consumer Surplus Measure?     142
Producer Surplus     143
Cost and the Willingness to Sell     143
Using the Supply Curve to Measure Producer Surplus     144
How a Higher Price Raises Producer Surplus     146
Market Efficiency     147
The Benevolent Social Planner     147
Evaluating the Market Equilibrium     148
In the News: Ticket Scalping      151
Case Study: Should There Be a Market in Organs?     152
In the News: The Miracle of the Market     153
Conclusion: Market Efficiency and Market Failure     154
Summary     155
Key Concepts     155
Questions for Review     155
Problems and Applications     156
Application: The Costs of Taxation     159
The Deadweight Loss of Taxation     160
How a Tax Affects Market Participants     161
Deadweight Losses and the Gains from Trade     163
The Determinants of the Deadweight Loss     165
Case Study: The Deadweight Loss Debate     165
Deadweight Loss and Tax Revenue as Taxes Vary     167
FYI: Henry George and the Land Tax     169
Case Study: The Laffer Curve and Supply-Side Economics     170
In the News: On the Way to France     171
Conclusion     172
Summary     173
Key Concept     173
Questions for Review     173
Problems and Applications     173
Application: International Trade     177
The Determinants of Trade     178
The Equilibrium without Trade     178
The World Price and Comparative Advantage     179
The Winners and Losers from Trade     179
The Gains and Losses of an Exporting Country     180
The Gains and Losses of an Importing Country     181
In the News: Cheap Clothes from China     183
The Effects of a Tariff     184
FYI: Import Quotas: Another Way to Restrict Trade     186
The Lessons for Trade Policy     186
The Arguments for Restricting Trade     187
FYI: Other Benefits of International Trade     188
The Jobs Argument     188
In the News: Offshore Outsourcing     189
The National-Security Argument     190
The Infant-Industry Argument     190
The Unfair-Competition Argument     191
The Protection-as-a-Bargaining-Chip Argument     191
Case Study: Trade Agreements and the World Trade Organization     192
In the News: Globalization     193
Conclusion     194
Summary     195
Key Concepts     195
Questions for Review     196
Problems and Applications     196
The Economics of the Public Sector     201
Externalities     203
Externalities and Market Inefficiency      204
Welfare Economics: A Recap     205
Negative Externalities     206
Positive Externalities     207
Case Study: Technology Spillovers, Industrial Policy, and Patent Protection     208
Private Solutions to Externalities     209
The Types of Private Solutions     209
The Coase Theorem     210
Why Private Solutions Do Not Always Work     211
Public Policies toward Externalities     212
Command-and-Control Policies: Regulation     212
Market-Based Policy 1: Corrective Taxes and Subsidies     213
In the News: Conserving Fuel     214
Case Study: Why Is Gasoline Taxed So Heavily?     215
Market-Based Policy 2: Tradable Pollution Permits     216
In the News: Controlling Carbon     218
Objections to the Economic Analysis of Pollution     219
Conclusion     219
Summary     220
Key Concepts     220
Questions for Review     220
Problems and Applications     221
Public Goods and Common Resources     223
The Different Kinds of Goods     224
Public Goods     225
The Free-Rider Problem     226
Some Important Public Goods     226
Case Study: Are Lighthouses Public Goods?     228
The Difficult Job of Cost-Benefit Analysis     229
Case Study: How Much Is a Life Worth?     230
Common Resources     231
The Tragedy of the Commons     231
Some Important Common Resources     232
In the News: A Solution to City Congestion     233
Case Study: Why the Cow Is Not Extinct     234
In the News: Should Yellowstone Charge as Much as Disney World?     235
Conclusion: The Importance of Property Rights     236
Summary     236
Key Concepts     237
Questions for Review     237
Problems and Applications     237
The Design of the Tax System     241
A Financial Overview of the U.S. Government     242
The Federal Government     242
Case Study: The Fiscal Challenge Ahead     246
State and Local Government     248
Taxes and Efficiency     249
Deadweight Losses     250
Case Study: Should Income or Consumption Be Taxed?     250
Administrative Burden     251
Marginal Tax Rates versus Average Tax Rates     252
Case Study: Iceland's Natural Experiment     252
Lump-Sum Taxes     253
Taxes and Equity     253
The Benefits Principle     254
The Ability-to-Pay Principle     254
Case Study: How the Tax Burden Is Distributed     255
In the News: Tax Reform around the World     257
Case Study: Horizontal Equity and the Marriage Tax     257
Tax Incidence and Tax Equity     259
Case Study: Who Pays the Corporate Income Tax?     259
Conclusion: The Trade-off between Equity and Efficiency     260
Summary     261
Key Concepts     261
Questions for Review     261
Problems and Applications     262
Firm Behavior and the Organization of Industry     265
The Costs of Production     267
What Are Costs?     268
Total Revenue, Total Cost, and Profit     268
Costs as Opportunity Costs     268
The Cost of Capital as an Opportunity Cost     269
Economic Profit versus Accounting Profit     270
Production and Costs     271
The Production Function     271
From the Production Function to the Total-Cost Curve     273
The Various Measures of Cost      274
Fixed and Variable Costs     275
Average and Marginal Cost     276
Cost Curves and Their Shapes     277
Typical Cost Curves     278
Costs in the Short Run and in the Long Run     280
The Relationship between Short-Run and Long-Run Average Total Cost     280
Economies and Diseconomies of Scale     281
FYI: Lessons from a Pin Factory     282
Conclusion     282
Summary     283
Key Concepts     284
Questions for Review     284
Problems and Applications     285
Firms in Competitive Markets     289
What Is a Competitive Market?     290
The Meaning of Competition     290
The Revenue of a Competitive Firm     290
Profit Maximization and the Competitive Firm's Supply Curve     292
A Simple Example of Profit Maximization     292
The Marginal-Cost Curve and the Firm's Supply Decision     293
The Firm's Short-Run Decision to Shut Down     295
Spilt Milk and Other Sunk Costs     297
Case Study: Near-Empty Restaurants and Off-season Miniature Golf     298
The Firm's Long-Run Decision to Exit or Enter a Market     298
Measuring Profit in Our Graph for the Competitive Firm     299
The Supply Curve in a Competitive Market     301
The Short Run: Market Supply with a Fixed Number of Firms     301
The Long Run: Market Supply with Entry and Exit     302
Why Do Competitive Firms Stay in Business If They Make Zero Profit?     303
A Shift in Demand in the Short Run and Long Run     304
Why the Long-Run Supply Curve Might Slope Upward     304
Conclusion: Behind the Supply Curve     306
Summary     307
Key Concepts     307
Questions for Review     307
Problems and Applications     308
Monopoly     311
Why Monopolies Arise     312
Monopoly Resources     313
Case Study: The DeBeers Diamond Monopoly     313
Government-Created Monopolies     313
Natural Monopolies     314
How Monopolies Make Production and Pricing Decisions     315
Monopoly versus Competition     316
A Monopoly's Revenue     317
Profit Maximization     318
A Monopoly's Profit     320
FYI: Why a Monopoly Does Not Have a Supply Curve     321
Case Study: Monopoly Drugs versus Generic Drugs     322
The Welfare Cost of Monopoly     323
The Deadweight Loss     323
The Monopoly's Profit: A Social Cost?     325
Public Policy toward Monopolies     326
Increasing Competition with Antitrust Laws     326
Regulation     327
Public Ownership     328
Doing Nothing     329
Price Discrimination     329
In the News: Public Transport and Private Enterprise     330
A Parable about Pricing     330
The Moral of the Story     332
The Analytics of Price Discrimination     333
Examples of Price Discrimination     334
Conclusion: The Prevalence of Monopoly     335
In the News: TKTS and Other Schemes     336
Summary     338
Key Concepts     339
Questions for Review     339
Problems and Applications     340
Oligopoly     345
Between Monopoly and Perfect Competition     346
Markets with Only a Few Sellers     347
In the News: The Growth of Oligopoly     348
A Duopoly Example     348
Competition, Monopolies, and Cartels     349
The Equilibrium for an Oligopoly     350
In the News: The Global Fight against Cartels     351
How the Size of an Oligopoly Affects the Market Outcome     352
Game Theory and the Economics of Cooperation     353
The Prisoners' Dilemma     354
Oligopolies as a Prisoners' Dilemma     355
Case Study: OPEC and the World Oil Market     356
Other Examples of the Prisoners' Dilemma     357
The Prisoners' Dilemma and the Welfare of Society     359
Why People Sometimes Cooperate     359
Case Study: The Prisoners' Dilemma Tournament     360
Public Policy toward Oligopolies     360
Restraint of Trade and the Antitrust Laws     361
Case Study: An Illegal Phone Call     361
Controversies over Antitrust Policy     362
Case Study: The Microsoft Case     364
Conclusion     365
In the News: Antitrust in the New Economy     366
Summary     367
Key Concepts     367
Questions for Review     367
Problems and Applications     368
Monopolistic Competition     373
Competition with Differentiated Products     374
The Monopolistically Competitive Firm in the Short Run     374
The Long-Run Equilibrium      375
Monopolistic versus Perfect Competition     377
Monopolistic Competition and the Welfare of Society     379
FYI: Is Excess Capacity a Social Problem?     380
Advertising     380
The Debate over Advertising     381
Case Study: Advertising and the Price of Eyeglasses     382
Advertising as a Signal of Quality     382
FYI: Galbraith versus Hayek     383
Brand Names     384
Conclusion     386
Summary     387
Key Concept     387
Questions for Review     387
Problems and Applications     388
The Economics of Labor Markets     391
The Markets for the Factors of Production     393
The Demand for Labor     394
The Competitive Profit-Maximizing Firm     394
The Production Function and the Marginal Product of Labor     395
The Value of the Marginal Product and the Demand for Labor     397
What Causes the Labor-Demand Curve to Shift?     398
FYI: Input Demand and Output Supply: Two Sides of the Same Coin     399
FYI: The Luddite Revolt     400
The Supply of Labor     401
The Trade-off between Work and Leisure      401
What Causes the Labor-Supply Curve to Shift?     401
Equilibrium in the Labor Market     402
Shifts in Labor Supply     402
Shifts in Labor Demand     404
Case Study: Productivity and Wages     405
FYI: Monopsony     406
The Other Factors of Production: Land and Capital     406
Equilibrium in the Markets for Land and Capital     407
FYI: What Is Capital Income?     408
Linkages among the Factors of Production     408
Case Study: The Economics of the Black Death     409
Conclusion     410
Summary     410
Key Concepts     410
Questions for Review     411
Problems and Applications     411
Earnings and Discrimination     413
Some Determinants of Equilibrium Wages     414
Compensating Differentials     414
Human Capital     414
Case Study: The Increasing Value of Skills     415
Ability Effort, and Chance     416
In the News: The Loss of Manufacturing Jobs     417
Case Study: The Benefits of Beauty     418
An Alternative View of Education: Signaling     419
The Superstar Phenomenon      419
In the News: Are Elite Colleges Worth the Cost?     420
Above-Equilibrium Wages: Minimum-Wage Laws, Unions, and Efficiency Wages     421
The Economics of Discrimination     422
Measuring Labor-Market Discrimination     422
Case Study: Is Emily More Employable than Lakisha?     424
Discrimination by Employers     424
Case Study: Segregated Streetcars and the Profit Motive     425
Discrimination by Customers and Governments     426
Case Study: Discrimination in Sports     426
Conclusion     427
Summary     428
Key Concepts     428
Questions for Review     428
Problems and Applications     429
Income Inequality and Poverty     431
The Measurement of Inequality     432
U.S. Income Inequality     432
Inequality around the World     433
The Poverty Rate     434
In the News: The Global Distribution of Income     435
Problems in Measuring Inequality     437
Economic Mobility     438
The Political Philosophy of Redistributing Income     439
Utilitarianism     439
Liberalism     440
Libertarianism      441
Policies to Reduce Poverty     442
Minimum-Wage Laws     442
Welfare     443
In the News: Hurricane Katrina and Its Aftermath     444
Negative Income Tax     444
In-Kind Transfers     445
In the News: Child Labor     446
Antipoverty Programs and Work Incentives     447
Conclusion     449
Summary     450
Key Concepts     450
Questions for Review     450
Problems and Applications     451
Topics for Further Study     453
The Theory of Consumer Choice     455
The Budget Constraint: What the Consumer Can Afford     456
Preferences: What the Consumer Wants     457
Representing Preferences with Indifference Curves     458
Four Properties of Indifference Curves     459
Two Extreme Examples of Indifference Curves     460
Optimization: What the Consumer Chooses     462
The Consumer's Optimal Choices     462
FYI: Utility: An Alternative Way to Describe Preferences and Optimization     463
How Changes in Income Affect the Consumer's Choices     464
How Changes in Prices Affect the Consumer's Choices      465
Income and Substitution Effects     466
Deriving the Demand Curve     468
Three Applications     469
Do All Demand Curves Slope Downward?     469
How Do Wages Affect Labor Supply?     471
Case Study: Income Effects on Labor Supply: Historical Trends, Lottery Winners, and the Carnegie Conjecture     472
How Do Interest Rates Affect Household Saving?     474
Conclusion: Do People Really Think This Way?     477
Summary     478
Key Concepts     478
Questions for Review     478
Problems and Applications     479
Frontiers of Microeconomics     483
Asymmetric Information     484
Hidden Actions: Principals, Agents, and Moral Hazard     484
Case Study: Corporate Management     485
Hidden Characteristics: Adverse Selection and the Lemons Problem     486
In the News: The Fruits of Moral Hazard     487
Signaling to Convey Private Information     487
Case Study: Gifts as Signals     488
Screening to Induce Information Revelation     489
Asymmetric Information and Public Policy     489
Political Economy     490
The Condorcet Voting Paradox      490
Arrow's Impossibility Theorem     491
The Median Voter Is King     492
In the News: Farm Policy and Politics     494
Politicians Are People Too     494
Behavioral Economics     496
People Aren't Always Rational     496
People Care about Fairness     497
People Are Inconsistent over Time     498
Conclusion     499
In the News: The Psychology of Saving     500
Summary     501
Key Concepts     501
Questions for Review     501
Problems and Applications     501
The Data of Macroeconomics     505
Measuring a Nation's Income     507
The Economy's Income and Expenditure     508
The Measurement of Gross Domestic Product     510
"GDP Is the Market Value..."     510
"...Of All..."     510
"...Final..."     511
"...Goods and Services..."     511
"...Produced..."     511
"...Within a Country..."     511
"...In a Given Period of Time"     511
The Components of GDP     512
Consumption     512
FYI: Other Measures of Income      513
Investment     513
Government Purchases     514
Net Exports     514
Case Study: The Components of U.S. GDP     515
Real versus Nominal GDP     515
A Numerical Example     516
The GDP Deflator     517
Case Study: Real GDP over Recent History     518
In the News: GDP Lightens Up     519
In the News: The Underground Economy     520
Is GDP a Good Measure of Economic Well-Being?     520
Case Study: International Differences in GDP and the Quality of Life     522
Case Study: Who Wins at the Olympics?     523
Conclusion     524
Summary     525
Key Concepts     525
Questions for Review     525
Problems and Applications     526
Measuring the Cost of Living     529
The Consumer Price Index     530
How the Consumer Price Index Is Calculated     530
Problems in Measuring the Cost of Living     532
FYI: What Is in the CPI's Basket?     533
In the News: Accounting for Quality Change     534
The GDP Deflator versus the Consumer Price Index     536
Correcting Economic Variables for the Effects of Inflation      538
Dollar Figures from Different Times     538
Case Study: Mr. Index Goes to Hollywood     539
Indexation     539
Real and Nominal Interest Rates     540
Case Study: Interest Rates in the U.S. Economy     541
Conclusion     542
Summary     543
Key Concepts     544
Questions for Review     544
Problems and Applications     544
The Real Economy in the Long Run     547
Production and Growth     549
Economic Growth around the World     550
FYI: A Picture Is Worth a Thousand Statistics     552
FYI: Are You Richer Than the Richest American?     554
Productivity: Its Role and Determinants     554
Why Productivity Is So Important     554
How Productivity Is Determined     555
FYI: The Production Function     557
Case Study: Are Natural Resources a Limit to Growth?     557
Economic Growth and Public Policy     558
Saving and Investment     559
Diminishing Returns and the Catch-Up Effect     559
Investment from Abroad     561
Education     562
Health and Nutrition      562
In the News: Promoting Human Capital     563
Property Rights and Political Stability     564
Free Trade     565
Research and Development     566
Population Growth     566
In the News: Rich Farmers versus the World's Poor     567
In the News: Foreign Aid     568
Conclusion: The Importance of Long-Run Growth     571
Summary     571
Key Concepts     572
Questions for Review     572
Problems and Applications     572
Saving, Investment, and the Financial System     575
Financial Institutions in the U.S. Economy     576
Financial Markets     576
Financial Intermediaries     578
FYI: How to Read the Newspaper's Stock Tables     579
Summing Up     581
Saving and Investment in the National Income Accounts     581
Some Important Identities     582
The Meaning of Saving and Investment     583
The Market for Loanable Funds     584
Supply and Demand for Loanable Funds     584
Saving Incentives     586
Investment Incentives     587
Government Budget Deficits and Surpluses     588
Case Study: The History of U.S. Government Debt     590
Conclusion     592
Summary     593
Key Concepts     593
Questions for Review     593
Problems and Applications     594
The Basic Tools of Finance     597
Present Value: Measuring the Time Value of Money     598
FYI: The Magic of Compounding and the Rule of 70     600
Managing Risk     600
Risk Aversion     600
The Markets for Insurance     601
FYI: The Peculiarities of Health Insurance     602
Diversification of Firm-Specific Risk     603
The Trade-off between Risk and Return     604
Asset Valuation     605
Fundamental Analysis     606
The Efficient Markets Hypothesis     606
Case Study: Random Walks and Index Funds     607
In the News: Nobel Caliber Investment Advice     608
Market Irrationality     609
Conclusion     609
Summary     610
Key Concepts     610
Questions for Review     610
Problems and Applications     611
Unemployment     613
Identifying Unemployment     614
How Is Unemployment Measured?     614
Case Study: Labor-Force Participation of Men and Women in the U.S. Economy     617
Does the Unemployment Rate Measure What We Want It To?     618
In the News: The Rise of Adult Male Joblessness     620
How Long Are the Unemployed without Work?     620
Why Are There Always Some People Unemployed?     622
Job Search     623
Why Some Frictional Unemployment Is Inevitable     623
Public Policy and Job Search     623
In the News: German Unemployment     624
Unemployment Insurance     626
Minimum-Wage Laws     627
FYI: Who Earns the Minimum Wage?     628
Unions and Collective Bargaining     629
The Economics of Unions     629
Are Unions Good or Bad for the Economy?     630
In the News: Should You Join a Union?     631
The Theory of Efficiency Wages     632
Worker Health     632
Worker Turnover     632
Worker Quality     633
Worker Effort     633
Case Study: Henry Ford and the Very Generous {dollar}5-a-Day Wage     634
Conclusion     634
Summary     635
Key Concepts      635
Questions for Review     636
Problems and Applications     636
Money and Prices in the Long Run     639
The Monetary System     641
The Meaning of Money     642
The Functions of Money     642
The Kinds of Money     643
In the News: The History of Money     644
Money in the U.S. Economy     645
FYI: Credit Cards, Debit Cards, and Money     647
Case Study: Where Is All the Currency?     647
The Federal Reserve System     648
The Fed's Organization     648
The Federal Open Market Committee     649
Banks and the Money Supply     650
The Simple Case of 100-Percent-Reserve Banking     650
Money Creation with Fractional-Reserve Banking     651
The Money Multiplier     652
The Fed's Tools of Monetary Control     653
Problems in Controlling the Money Supply     655
Case Study: Bank Runs and the Money Supply     655
FYI: The Federal Funds Rate     656
Conclusion     657
Summary     657
Key Concepts     658
Questions for Review     658
Problems and Applications      658
Money Growth and Inflation     661
The Classical Theory of Inflation     662
The Level of Prices and the Value of Money     662
Money Supply, Money Demand, and Monetary Equilibrium     663
The Effects of a Monetary Injection     664
A Brief Look at the Adjustment Process     665
The Classical Dichotomy and Monetary Neutrality     667
Velocity and the Quantity Equation     668
Case Study: Money and Prices during Four Hyperinflations     670
The Inflation Tax     671
In the News: The German Hyperinflation     672
The Fisher Effect     673
The Costs of Inflation     675
A Fall in Purchasing Power? The Inflation Fallacy     676
Shoeleather Costs     676
Menu Costs     677
Relative-Price Variability and the Misallocation of Resources     678
Inflation-Induced Tax Distortions     678
Confusion and Inconvenience     680
A Special Cost of Unexpected Inflation: Arbitrary Redistributions of Wealth     680
Case Study: The Wizard of Oz and the Free-Silver Debate     681
In the News: How to Protect Your Savings from Inflation     682
Conclusion      684
Summary     685
Key Concepts     685
Questions for Review     685
Problems and Applications     686
The Macroeconomics of Open Economies     689
Open-Economy Macroeconomics: Basic Concepts     691
The International Flows of Goods and Capital     692
The Flow of Goods: Exports, Imports, and Net Exports     692
Case Study: The Increasing Openness of the U.S. Economy     693
The Flow of Financial Resources: Net Capital Outflow     694
The Equality of Net Exports and Net Capital Outflow     695
Saving, Investment, and Their Relationship to the International Flows     696
In the News: Americans Rely on Capital Flows from Abroad     697
Summing Up     698
Case Study: Is the U.S. Trade Deficit a National Problem?     699
The Prices for International Transactions: Real and Nominal Exchange Rates     701
Nominal Exchange Rates     701
Real Exchange Rates     702
FYI: The Euro     703
A First Theory of Exchange-Rate Determination: Purchasing-Power Parity     704
The Basic Logic of Purchasing-Power Parity     705
Implications of Purchasing-Power Parity     705
Case Study: The Nominal Exchange Rate during a Hyperinflation     707
In the News: The Starbucks Index     708
Limitations of Purchasing-Power Parity     708
Case Study: The Hamburger Standard     710
Conclusion     711
Summary     711
Key Concepts     711
Questions for Review     712
Problems and Applications     712
A Macroeconomic Theory of the Open Economy     715
Supply and Demand for Loanable Funds and for Foreign-Currency Exchange     716
The Market for Loanable Funds     716
The Market for Foreign-Currency Exchange     718
FYI: Purchasing-Power Parity as a Special Case     720
Equilibrium in the Open Economy     720
Net Capital Outflow: The Link between the Two Markets     720
Simultaneous Equilibrium in Two Markets     721
FYI: Disentangling Supply and Demand     723
How Policies and Events Affect an Open Economy     724
Government Budget Deficits     724
In the News: The U.S. Trade Deficit     726
Trade Policy     727
Political Instability and Capital Flight     729
Case Study: Could Capital Flee from the United States?     731
Conclusion      732
Summary     733
Key Concepts     733
Questions for Review     734
Problems and Application     734
Short-Run Economic Fluctuations     737
Aggregate Demand and Aggregate Supply     739
Three Key Facts about Economic Fluctuations     740
Economic Fluctuations Are Irregular and Unpredictable     740
Most Macroeconomic Quantities Fluctuate Together     740
As Output Falls, Unemployment Rises     742
Explaining Short-Run Economic Fluctuations     742
The Assumptions of Classical Economics     742
In the News: Offbeat Indicators     743
The Reality of Short-Run Fluctuations     744
The Model of Aggregate Demand and Aggregate Supply     744
The Aggregate-Demand Curve     746
Why the Aggregate-Demand Curve Slopes Downward     746
Why the Aggregate-Demand Curve Might Shift     749
The Aggregate-Supply Curve     750
Why the Aggregate-Supply Curve Is Vertical in the Long Run     751
Why the Long-Run Aggregate-Supply Curve Might Shift     752
Using Aggregate Demand and Aggregate Supply to Depict Long-Run Growth and Inflation     754
Why the Aggregate-Supply Curve Slopes Upward in the Short Run      755
Why the Short-Run Aggregate-Supply Curve Might Shift     758
Two Causes of Economic Fluctuations     760
The Effects of a Shift in Aggregate Demand     761
FYI: Monetary Neutrality Revisited     763
Case Study: Two Big Shifts in Aggregate Demand: The Great Depression and World War II     764
Case Study: The Recession of 2001     765
FYI: The Origins of Aggregate Demand and Aggregate Supply     766
The Effects of a Shift in Aggregate Supply     767
Case Study: Oil and the Economy     769
FYI: The Macroeconomic Impact of Hurricane Katrina     770
Conclusion     771
Summary     771
Key Concepts     772
Questions for Review     772
Problems and Applications     773
The Influence of Monetary and Fiscal Policy on Aggregate Demand     777
How Monetary Policy Influences Aggregate Demand     778
The Theory of Liquidity Preference     779
The Downward Slope of the Aggregate-Demand Curve     781
FYI: Interest Rates in the Long Run and the Short Run     782
Changes in the Money Supply     784
The Role of Interest-Rate Targets in Fed Policy     785
Case Study: Why the Fed Watches the Stock Market (and Vice Versa)     786
How Fiscal Policy Influences Aggregate Demand     787
Changes in Government Purchases     787
The Multiplier Effect     787
A Formula for the Spending Multiplier     788
Other Applications of the Multiplier Effect     789
The Crowding-Out Effect     790
Changes in Taxes     791
FYI: How Fiscal Policy Might Affect Aggregate Supply     792
Using Policy to Stabilize the Economy     793
The Case for Active Stabilization Policy     793
Case Study: Keynesians in the White House     794
The Case against Active Stabilization Policy     795
Automatic Stabilizers     796
Conclusion     796
Summary     797
Key Concepts     797
Questions for Review     798
Problems and Applications     798
The Short-Run Trade-Off Between Inflation and Unemployment     801
The Phillips Curve     802
Origins of the Phillips Curve     802
Aggregate Demand, Aggregate Supply, and the Phillips Curve     803
Shifts in the Phillips Curve: The Role of Expectations     805
The Long-Run Phillips Curve      805
The Meaning of "Natural"     808
Reconciling Theory and Evidence     808
The Short-Run Phillips Curve     809
The Natural Experiment for the Natural-Rate Hypothesis     811
In the News: How to Keep Expected Inflation Low     813
Shifts in the Phillips Curve: The Role of Supply Shocks     814
The Cost of Reducing Inflation     816
The Sacrifice Ratio     817
Rational Expectations and the Possibility of Costless Disinflation     818
The Volcker Disinflation     819
The Greenspan Era     821
In the News: The Case for Inflation Targeting     822
Case Study: Why Were Inflation and Unemployment So Low at the End of the 1990s?     822
Conclusion     824
Summary     825
Key Concepts     826
Questions for Review     826
Problems and Applications     827
Final Thoughts     831
Five Debates Over Macroeconomic Policy     833
Should Monetary and Fiscal Policymakers Try to Stabilize the Economy?     834
Pro: Policymakers Should Try to Stabilize the Economy     834
Con: Policymakers Should Not Try to Stabilize the Economy     834
In the News: The Fine-Tuning of George W. Bush     836
Should Monetary Policy Be Made by Rule Rather Than by Discretion?     836
Pro: Monetary Policy Should Be Made by Rule     837
In the News: Inflation Targeting as a Rule for Monetary Policy     838
Con: Monetary Policy Should Not Be Made by Rule     840
Should the Central Bank Aim for Zero Inflation?     841
Pro: The Central Bank Should Aim for Zero Inflation     841
Con: The Central Bank Should Not Aim for Zero Inflation     842
In the News: The Optimal Rate of Inflation     843
Should the Government Balance Its Budget?     844
Pro: The Government Should Balance Its Budget     844
Con: The Government Should Not Balance Its Budget     845
In the News: Dealing with Deficits     846
Should the Tax Laws Be Reformed to Encourage Saving?     848
Pro: The Tax Laws Should Be Reformed to Encourage Saving     848
In the News: Tax Reform     850
Con: The Tax Laws Should Not Be Reformed to Encourage Saving     850
Conclusion     851
Summary     852
Questions for Review     853
Problems and Applications     853
Quick Quiz Answers     857
Glossary     873
Index      879

What Should I Do with My Life?: The True Story of People Who Answered the Ultimate Question

Author: Po Bronson

In What Should I Do with My Life? Po Bronson tells the inspirational true stories of people who have found the most meaningful answers to that great question. With humor, empathy, and insight, Bronson writes of remarkable individuals—from young to old, from those just starting out to those in a second career—who have overcome fear and confusion to find a larger truth about their lives and, in doing so, have been transformed by the experience. What Should I Do with My Life? struck a powerful, resonant chord on publication, causing a multitude of people to rethink their vocations and priorities and start on the path to finding their true place in the world. For this edition, Bronson has added nine new profiles, to further reflect the range and diversity of those who broke away from the chorus to learn the sound of their own voice.
From the Trade Paperback edition.

Publishers Weekly

In this elevated career guide, Bronson (Bombardiers; The Nudist on the Late Shift) poses the titular question to an eclectic mix of "real people in the real world," compiling their experiences and insights about callings, self-acceptance, moral guilt, greed and ambition, and emotional rejuvenation. Bronson crisscrosses the country seeking out remarkable examples of successful and not-so-successful people confronting tough issues, such as differentiating between a curiosity and a passion and deciding whether or not to make money first in order to fund one's dream. Bronson frames the edited responses with witty, down-to-earth commentaries, such as those of John, an engineer whose dream of building an electric car crumbled under his personal weaknesses; and Ashley, a do-gooder burdened by the unlikely combination of self-hatred and a love for humanity. Bronson wants to understand what makes these people-among them a timid college career counselor trapped in his job, a farmer bullish on risk-taking, a financial expert grabbing an opportunity to rebuild her brokerage firm devastated by the World Trade Center tragedy and a scientist who rethinks his lifelong work and becomes a lawyer-tick. He occasionally digresses, musing on his own life too much, and frequently hammers points home longer than necessary, but neither of these drawbacks undercuts the book's potency. The "ultimate question" is a topic always in season, worthy of Bronson's skillful probing and careful anecdote selection. Brimming with stories of sacrifice, courage, commitment and, sometimes, failure, the book will support anyone pondering a major life choice or risk without force-feeding them pat solutions. Copyright 2002 Cahners Business Information.

Library Journal

Bronson leaves behind The Nudist on the Late Shift to talk to people with dreams, like the lawyer who opted to become a trucker so that he could spend more time with his son. Copyright 2002 Cahners Business Information.

School Library Journal

Adult/High School-Some of the individuals Bronson interviewed have not found the answer to the title question, some aren't sure there is one for them, while others think their answer may be only temporary. The 55 pieces range from a woman who had wanted to be a doctor since age six but changed her mind abruptly after realizing her dream, to a Native American who wrote a 20-year plan for his future that would enable him to devise and implement ways for his people to wean themselves from government handouts. Bronson has both bad and good jobs behind him, and his interviews include his own insightful reactions to and thoughts about his subjects' ideas and personalities. The discussions of mistakes, lessons, and hard-fought decisions on the iffy road to occupational fulfillment will be valuable for teens.-Judy McAloon, Potomac Library, Prince William County, VA Copyright 2003 Reed Business Information.

Kirkus Reviews

A long walk, composed of short vignettes, through the career decisions of 50 professional Americans. Inspired by his own feelings of confusion about hustling up work in the wake of thinning assignments, journalist and novelist Bronson (The Nudist on the Late Shift, 1999, etc.) hits the road to report on the state of people pursuing their dreams in the workplace. While considering his own career path, Bronson had a realization: "Nothing seemed more brave to me than facing up to one's own identity." Accordingly, he has gone in pursuit of those courageous souls. We are introduced to an investment banker turned catfish farmer, a dancer turned PR executive, a TV writer who left Hollywood to return to his roots in Pittsburgh, an Olympic hopeful who gave it up to be a mother, and countless others, most of whom have intriguing work histories to relate. Just for variety, there's even a professional who has had a single employer (NASA) since graduating from college more than a decade ago. The character who receives the most attention, however, is Bronson himself. The author is relentless in his efforts to insert his reactions to his subjects, both during and after the interviews. When an electric-car inventor becomes overly involved in home improvements and loses track of his own ambitions, the readers are capable of groaning inwardly all on their own; Bronson's report that "it hurt to learn this" is maddeningly extraneous. Certainly, such a project needs an organizing principle, but Bronson's freewheeling analysis and earnest assertions of respect for his subjects fail to engage, resulting in messy pastiche of oral history, sociology, and self-help. Well-researched, engaging stories strugglingunder the weight of cloying commentary.

Accounting II or Job Search Solution

Accounting II (SparkCharts)

Author: SparkNotes Editors

SparkChartsTM—created by Harvard students for students everywhere—serve as study companions and reference tools that cover a wide range of college and graduate school subjects, including Business, Computer Programming, Medicine, Law, Foreign Language, Humanities, and Science. Titles like How to Study, Microsoft Word for Windows, Microsoft PowerPoint for Windows, and HTML give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to digest. 

This six-page chart covers:

• Accounts receivable
• Inventory
• Fixed assets
• Intangible assets
• Contingencies
• Leases
• Managerial accounting

This chart also includes comprehensive examples of each type of calculation.

Books about: Cocktails and Perfect Party Drinks or Punches

Job Search Solution: The Ultimate System for Finding a Great Job Now!

Author: Tony Beshara

Job hunting is a stressful, anxiety-producing experience. When Dr. Phil's viewers need help with this challenge, he calls in Tony Beshara. Now, in The Job Search Solution, Beshara shows readers how they can take control of their job search experience by using the simple yet incredibly powerful step-by-step system that has helped over 100,000 people find and get jobs they love.

Featuring illuminating real-life job search stories, the book contains interactive exercises and practical Dos and Don'ts, empowering readers by revealing:

* what 97 percent of American businesses are really looking for when hiring
* what the real purpose of an interview is
* how family and friends can be enlisted to help in the job search process
* how factors such as age and employment history can affect the job search -- and how to manage these issues

The competition for jobs is tougher than ever. The Job Search Solution presents a system that will give any job seeker a big advantage.

What People Are Saying

Joyce Lain Kennedy
"Beshara's unrivaled trench experience is smartly packed into an extremely helpful new book, The Job Search Solution."
—nationally syndicated career columnist

Table of Contents:

Prologue

Marketing of Evil or Encouragement Changes Everything

Marketing of Evil: How Radicals, Elitists and Pseudo-Experts Sell Us Corruption Disguised as Freedom

Author: David Kupelian

Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation-from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.

The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructive-in a word, evil.

 In this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country.

 For example, few of us realize that the widely revered father of the "sexual revolution" has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia. Or that giant corporations voraciously competing for America's $150 billion teen market routinely infiltrate young people's social groups to find out how better to lead children into ever more debauched forms of "authentic self-expression."

 Likewise, most of us mistakenly believe the "abortion rights" and "gay rights" movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually "sold" on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications. Or that the "gay rights" movement-which transformed America's former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroes-faithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers.

 No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the federal government to the public school system to the news media to the hidden creators of "youth culture," nothing is exempt from the thousand-watt spotlight of Kupelian's journalistic inquiry.

In the end, The Marketing of Evil is an up-close, modern-day look at what is traditionally known as "tempation"-the art and science of making evil look good.

Interesting textbook: The Invention of the Restaurant or Twenty Four Little French Dinners and how to Cook and Serve Them

Encouragement Changes Everything: Bless and Be Blessed

Author: John C Maxwell

Lives are changed-from the simple to the dramatic-through the miracle of encouragement.

Encouragement is an essential nutrient of growing a positive attitude and improving life, and providing that encouragement benefits both the giver and the receiver(s). The world's foremost leadership expert, John Maxwell, offers practical advice on how to effectively provide the kind of encouragement that transforms individuals, families, churches, and work teams into happier, healthier, more affirming networks. Encouragement Changes Everything focuses on the importance of valuing and growing relationships. This is the perfect gift for people to share and enjoy in either personal or professional contexts.

• Includes a beautifully embellished book jacket over a printed casing to appeal to fans of either format.
  

All You Need to Know About the Music Business or Deadliest Catch

All You Need to Know About the Music Business

Author: Donald S Passman

For fifteen years, All You Need to Know About the Music Business has been universally regarded as the definitive, essential guide to the music industry. Now in its sixth edition, it has been completely revised and updated with crucial, up-to-the-minute information on the industry's major changes in response to today's rapid technological advances and uncertain economy. Veteran music lawyer Donald Passman is in the thick of this transformation and understands that anyone involved in the music business is feeling the deep, far-reaching effects of it. This latest edition of what the Los Angeles Times called "the industry bible" will lead novices and experts alike through the fundamental practices as well as the new, uncharted territory of one of this country's most dynamic industries.

In the music business, the key to success lies in knowing how to protect yourself. To do that, you need the best and most up-to-date advice available. Whether you are -- or aspire to be -- a performer, writer, or executive, Passman's comprehensive guide to the legal and financial aspects of the music world is an indispensable tool. Drawing on his unique professional experience as one of the most trusted advisors in the industry, Passman offers authoritative information on how to:

• Select and hire a winning team of advisors -- personal and business managers, agents, and attorneys -- and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationships
• Master the big picture and the finer points of record deals
• Navigate the ins and outs of songwriting, music publishing, and copyrights
• Maximizeconcert, touring, and merchandising deals

This latest edition also includes information on:

• Music downloads, webcasting, streaming-on-demand, and podcasting
• The new video streaming services
• How royalties are computed in the digital age
• The latest developments in deals with independent labels, including upstream deals
• Updates on all the traditional industry matters, such as royalties, advances, video budgets, and copyright law

In All You Need to Know About the Music Business, one of the industry's most influential figures shows you how to thrive in the most exciting business in the world. It's a book that no musician, entertainment lawyer, agent, promoter, publisher, manager, record company executive -- anyone who makes their living from music -- can afford to be without.

Library Journal

Now in its sixth edition, this work remains required reading for anyone interested in planning or making a career in the music business. Entertainment lawyer Passman (Gang, Tyre, Ramer & Brown) covers a wide range of topics related to the music industry, including negotiating a record deal, maximizing tour and merchandising deals, picking the right team of advisors, and understanding music copyrights and publishing. New topics for this edition encompass the new video streaming services, the latest developments in independent label deals, music downloads, webcasting, streaming-on-demand, podcasting, royalties in the digital age, and updates on an array of topics. There are also separate sections on classical music and motion-picture music deals. Highly recommended for all public and academic libraries; those owning older editions should definitely update. Bradford Lee Eden, Univ. of California Lib., Santa Barbara Copyright 2006 Reed Business Information.

Table of Contents:

1	First Steps	22
2	How to Pick a Team	31
3	Personal Managers	47
4	Business Managers	60
5	Attorneys	67
6	Agents	74
7	Broad-Strokes Overview of the Record Business	81
8	Advances and Recoupment	100
9	Real-Life Numbers	106
10	Other Major Deal Points	116
11	Producer Deals	134
12	Advanced Record Deal Points	146
13	Advanced Royalty Computations	167
14	Loan-out, Independent Production, Label, and Distribution Deals	189
15	Copyright Basics	207
16	Publishing Companies and Major Income Sources	215
17	Secondary Publishing Income	239
18	Songwriter Deals	255
19	Copublishing and Administration Deals	274
20	Advanced Copyright Concepts	286
21	Even More Advanced Copyright Concepts	297
22	Groups	311
23	Personal Appearances - Touring	329
24	Tour Merchandising	347
25	Retail Merchandising	357
26	Overview of Motion Picture Music	363
27	Performer Deals	366
28	Film Songwriter Deals	375
29	Composer Agreements	379
30	Licensing Existing Recordings and Existing Songs for Motion Pictures	389
31	Music Supervisors	395
32	Soundtrack Album Deals	398
	Conclusion	403
	Index	405
	About the Author	416

Read also Magical Oils by Moonlight or Her Last Death

Deadliest Catch: Desperate Hours

Author: Dan Weeks

Tales of heroics, wrecks and rescues are all captured in this unique collection of epic tales that will have fans of the show and readers alike setting sail for adventures on the frigid Bering Sea.

Confessions of an Economic Hit Man or How Full Is Your Bucket

Confessions of an Economic Hit Man

Author: John Perkins

Confessions of an Economic Hit Man reveals a game that, according to John Perkins, is "as old as Empire" but has taken on new and terrifying dimensions in an era of globalization. And Perkins should know. For many years he worked for an international consulting firm where his main job was to convince LDCs (less developed countries) around the world to accept multibillion-dollar loans for infrastructure projects and to see to it that most of this money ended up at Halliburton, Bechtel, Brown and Root, and other United States engineering and construction companies. This book, which many people warned Perkins not to write, is a blistering attack on a little-known phenomenon that has had dire consequences on both the victimized countries and the U.S.

Sting

Perkin's books have helped me better understand something that has been puzzling me for a long time: Why have so many resource-rich countries in the developing world remained steadfastly poor? The answers he gives are both complex and uncomfortable, and none of us in the first world can abrogate responsibility easily.

Howard Zinn

A sweeping, bold assault on the tyranny of corporate globalization, full of drama and adventure, with devastating stories of greed run wild. (Howard Zinn, author of A People's History of the United States)

Riane Eisler

This devastating indictment of current economic policies also offers hope by showing the power of the growing movement toward a caring economics worldwide. (Riane Eisler, author of The Chalice and the Blade and The Real Wealth of Nations)

Rocky Mountain News

Perkins is both alarming and entertaining, writing with the cutting precision and wit of a hard-boiled novelist.

Library Journal

According to Perkins, a former Economic Hit Man and founding president of Dream Change Coalition, "Economic hit men (EHMs) are highly paid professionals who cheat countries around the globe out of trillions of dollars. They funnel money from the World Bank, the U.S. Agency for International Development (USAID), and other foreign aid' organizations into the coffers of huge corporations and the pockets of a few wealthy families who control the planet's natural resources." Perkins began this book in the early 1980s but claims to have put it aside owing to threats and bribes. Perkins's daughter Jessica finally inspired him to finish it by declaring, "Don't worry dad. If they get you, I'll take over where you left off. We need to do this for the grandchildren I hope to give you someday." This riveting look at a world of intrigue reads like a spy novel. Perkins vividly recounts his work throughout the world, from Saudi Arabia to Panama to Ecuador, and introduces such characters as Panamanian president Omar Torrijos, who became a personal friend. Highly recommended for both academic and public libraries.-Lucy Heckman, St. John's Univ. Lib., Jamaica, NY Copyright 2005 Reed Business Information.

See also: The 4 Hour Workweek or Before You Do

How Full Is Your Bucket?: Positive Strategies for Work and Life

Author: Tom Rath

How did you feel after your last interaction with another person?

Did that person -- your spouse, best friend, co-worker, or even a stranger -- "fill your bucket" by making you more positive? Or did that person "dip from your bucket," leaving you more negative than before?

How Full Is Your Bucket? reveals how even the briefest interactions affect your relationships, productivity, health, and longevity.

Organized around a simple metaphor of a dipper and a bucket, and grounded in 50 years of research, this audiobook will show you how to greatly increase the positive moments in your work and your life while reducing the negative.

Filled with discoveries, powerful strategies, and engaging stories, How Full Is Your Bucket? is sure to inspire lasting chances and has all the makings of a timeless classic.

Ladies' Home Journal

Kindness really is contagious.

USA Today

For all the veneer of easygoing pleasantry, this is serious business.

The Oprah Magazine O, The Oprah Magazine

(Tom Rath and Don Clifton) drew on Gallup research and millions of interviews to argue that this positive give-and-take leads to solid marriages, higher worker satisfaction and productivity, and a happier world.

Entrepreneur magazine

50 years of research . . . reveal how positive reinforcement can powerfully boost productivity, satisfaction, and stability in all kinds of organizations. Though brief, it's highly specific.

Selling Power magazine

A bucketful of miracles . . . Clifton and Rath offer a prescription for reversing the trend toward negativity currently endemic to the American workplace . . . The lessons contained in How Full Is Your Bucket? provide tangible, actionable steps to help turn your workplace into a bustling bastion of positivity and productivity.

People Management magazine

A well-researched, strong, and compelling case for improving self-esteem, better relationships, and health . . . this book is a short, sharp, 'how-to' guide.

Leadership Wired

Clifton and Rath paint a compelling picture of the good things that happen when people are encouraged, recognized, and praised regularly, as well as the emotional, mental, and sometimes even physical devastation that can occur in the absence of such positive encounters . . . Leaders who want to eliminate or avoid this kind of destruction should make How Full Is Your Bucket? required reading for themselves and their people.

Publishers Weekly

In this brief but significant book, the authors, a grandfather-grandson team, explore how using positive psychology in everyday interactions can dramatically change our lives. Clifton (coauthor of Now, Discover Your Strengths) and Rath suggest that we all have a bucket within us that needs to be filled with positive experiences, such as recognition or praise. When we're negative toward others, we use a dipper to remove from their buckets and diminish their positive outlook. When we treat others in a positive manner, we fill not only their buckets but ours as well. The authors illustrate how this principle works in the areas of business and management, marriage and other personal relationships and in parenting through studies covering a 40-year span, many in association with the Gallup Poll. While acknowledging that most lives have their share of misfortune, the authors also make clear that how misfortune affects individuals depends largely on their level of positive energy and confidence. The authors also underscore that our human interactions provide most of the joys or disappointments we receive from life. The book comes with a unique access code to www.bucketbook.com, which offers a positive impact assessment and drop-shaped note cards that can be used to give praise and recognition to others. 100,000 first printing. (Sept.) Copyright 2004 Reed Business Information.

Soundview Executive Book Summaries

Positive Strategies For Work and Life
Donald Clifton, cited by the American Psychological Association as the grandfather of Positive Psychology, once discovered that our lives are shaped by our interactions with others. A long conversation with a friend or a short interaction with a stranger both make a difference, sometimes positive, sometimes negative. Although these interactions might seem to be ineffectual, Clifton believed that they accumulate and profoundly affect our lives. Before his death from cancer in September 2003, he and his grandson, Tom Rath, wrote How Full Is Your Bucket? to help people focus on the positive in their lives.

Clifton had a theory he created in the 1960s that was based on a simple metaphor of a "dipper" and a "bucket." According to this theory, each of us has an invisible bucket. The authors write, "It is constantly emptied or filled, depending on what others say or do to us. When our bucket is full, we feel great. When it's empty, we feel awful."

Positive and Negative Emotions
Clifton's theory says that each of us has an invisible dipper that we can either use to fill other people's buckets with positive emotions by saying or doing things that increase their positive emotions, or dipping from others' buckets by saying or doing things that decrease their positive emotions. The theory also explains that when we fill others' buckets, we also fill our own, and likewise, when we dip from others' buckets, we diminish ourselves. A full bucket gives us a positive outlook and an empty bucket poisons our outlook. We make the choice every moment of every day whether we fill one another's buckets, or dip from them. These choices profoundly affect our relationships, productivity, health and happiness, the authors write.

Moved by horrifying tales of the psychological torture of American prisoners of the Korean War - where there was a 38 percent POW death rate -Clifton and his colleagues in the 1960s wondered: If people can be destroyed by unrelenting negative reinforcement, can they be uplifted and inspired to a greater degree by similar levels of positivity?

While most of us will never endure the kind of psychological torture that the American POWs suffered during the Korean War, the authors write, we all experience positive and negative interactions every day that influence how we feel and behave. Even undramatic interactions affect us, they add, and "positive experiences or 'bucket filling' can be even more powerful."

Recognition and Praise
While working for The Gallup Organization, the authors surveyed more than 4 million employees worldwide on this topic, including more than 10,000 business units and more than 30 industries. Their studies led them to discover that individuals who receive regular recognition and praise:

• increase their individual productivity
• are more likely to stay with their organization
• receive higher loyalty and satisfaction scores from customers
• have better safety records and fewer accidents on the job

Great recognition and praise can transform a workplace, the authors write. Their studies show that organizational leaders who share positive emotions have work groups with a more positive mood, enhanced job satisfaction, greater engagement, and improved group performance.

Not Enough Appreciation
According to the authors, the majority of us don't give or receive enough praise. As a result, we are much less productive and engaged in our jobs. According to the U.S. Department of Labor, the number-one reason people leave their jobs is because they "do not feel appreciated."

The authors write that another study of 4,583 call center representatives from a major telecommunications company revealed that three service representatives scared off every single customer they spoke with in a given day - for good. The authors point out that the company would have been better off paying those three people to stay home.

How Full Is Your Bucket explains how daily bucket filling can be used to enhance life at work and at home while providing research that demonstrates its value.

Why We Like This Book
How Full Is Your Bucket offers readers the numbers and statistics that prove what many have suspected but could never quantify: Motivation begins with praise and recognition. Helping to move people closer to their co-workers, family and friends, the authors offer the scientific and anecdotal evidence to show how simple appreciation can be turned into a business plan that makes people more productive, satisfies customers, and helps others live healthier, happier and longer lives. Copyright © 2004 Soundview Executive Book Summaries

What People Are Saying

Deepak Chopra
"This slender volume offers an abundance of insights and inspiration. I'd recommend it to anyone who wants to dramatically improve their work life and strengthen their relationships. "
—author of the best-selling books The Seven Spiritual Laws of Success and The Spontaneous Fulfillment of Desire

Lea E. Williams
"Powerful, captivating, and easy to read. This book's heartwarming message has a spiritual quality, yet it is grounded in decades of research."
—Ed.D. Executive Director National African-American Women's Leadership Institute, Inc.

Martin Walsh
"Wow! This little book is a treasure. It is chock full of wisdom, inspiration, and practical advice and rooted in solid research. It will change the way you look at your life, your work, and the world."
—Executive Director Society for Human Resource Management (SHRM) Foundation

Martin E.P. Seligman
"The Grandfather of Positive Psychology, Don Clifton, and his grandson, Tom Rath, offer illuminating wisdom for fulfilling work and meaningful life."
—Ph.D., former President of the American Psychological Association and author of the best-selling books Authentic Happiness and Learned Optimism

The Miami Herald
"A slim, simple, upbeat volume that manages to be inspirational without preaching (or inducing nausea)."

The San Francisco Chronicle
"Useful anecdotes that managers in particular should pay attention to."

Michael W. Morrison
"Tom Rath and Don Clifton have nailed it. Their positive strategies are deceptively simple but immensely powerful in illuminating the pathway to an extraordinary life."
—Ph.D., Dean University of Toyota

Mike Johanns
"If there were a Nobel Prize for building a quality individual, this book deserves it."
—Governor State of Nebraska

Curt W. Coffman
"A very powerful lesson in the understanding of human potential and motivation. If every employee within an organization could read this book and apply its simple message, the enterprise would be transformed overnight."
—coauthor of the New York Times bestseller First Break All the Rules and Follow This Path

Willard Scott
An insightful 'can't put it down' . . . literary gem. . . . Indeed, a winner! (NBC's Today Show)