Marketing of Evil: How Radicals, Elitists and Pseudo-Experts Sell Us Corruption Disguised as Freedom
Author: David Kupelian
Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation-from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.
The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructive-in a word, evil.
In this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country.
For example, few of us realize that the widely revered father of the "sexual revolution" has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia. Or that giant corporations voraciously competing for America's $150 billion teen market routinely infiltrate young people's social groups to find out how better to lead children into ever more debauched forms of "authentic self-expression."
Likewise, most of us mistakenly believe the "abortion rights" and "gay rights" movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually "sold" on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications. Or that the "gay rights" movement-which transformed America's former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroes-faithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers.
No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the federal government to the public school system to the news media to the hidden creators of "youth culture," nothing is exempt from the thousand-watt spotlight of Kupelian's journalistic inquiry.
In the end, The Marketing of Evil is an up-close, modern-day look at what is traditionally known as "tempation"-the art and science of making evil look good.
Interesting textbook: The Invention of the Restaurant or Twenty Four Little French Dinners and how to Cook and Serve Them
Encouragement Changes Everything: Bless and Be Blessed
Author: John C Maxwell
Lives are changed-from the simple to the dramatic-through the miracle of encouragement.
Encouragement is an essential nutrient of growing a positive attitude and improving life, and providing that encouragement benefits both the giver and the receiver(s). The world's foremost leadership expert, John Maxwell, offers practical advice on how to effectively provide the kind of encouragement that transforms individuals, families, churches, and work teams into happier, healthier, more affirming networks. Encouragement Changes Everything focuses on the importance of valuing and growing relationships. This is the perfect gift for people to share and enjoy in either personal or professional contexts.
- Includes a beautifully embellished book jacket over a printed casing to appeal to fans of either format.
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