E-Commerce Basics
Author: Bruce J McLaren
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. The book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.
Table of Contents:
Unit 1: An Introduction to Electronic CommerceLesson 1: The Internet in Our Economy
Lesson 2: Business on the Internet
Unit 2: Personal and Business Services Online
Lesson 3: Searching for a Career
Lesson 4: Personal Finance on the Internet
Lesson 5: Internet Information Services
Unit 3: Buying Online
Lesson 6: B2C: Business-to-Consumer
Lesson 7: B2B: Business-to-Business
Lesson 8: Consumer Issues
Unit 4: Doing Business on the Web
Lesson 9: Internet Marketing
Lesson 10: Digital Advertising
Lesson 11: Global E-commerce
Unit 5: Developing an Electronic Commerce Web Site
Lesson 12: Creating a Web Site
Lesson 13: Developing a Web Site with Microsoft FrontPage
Appendices A: Browser Basics B: E-Mail Basics C: Web Security
Book review: Menschliche Dienstleistungen im Zeitgenössischen Amerika
Computer Media and Communication: A Reader
Author: Paul Mayer
Computer Media and Communication: A Reader is a collection of key texts selected for their significance to thought about computers as media. The chapters in the first part offer a chronological overview of how thinking about computers as a means of communication developed. The second part offers prophetic analyses of the implications of computer media for culture and society, while exemplifying significant directions of current research.
No comments:
Post a Comment