Internal Marketing or Broadband Problem

Internal Marketing: Your Company's Next Stage of Growth

Author: Dennis J Cahill

Here is a fresh look at marketing a company to its employees as well as its customers. In today's business world, competence is no longer enough in an employee--competent employees are merely a starting point.

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Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and failure of operations which interface with the public. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
Ch. 1	Definitions and Necessities	1
Ch. 2	What Do We Market?	25
Ch. 3	To Whom Do We Market Internally?	49
Ch. 4	How Do We Market?	69
Ch. 5	Innovation?	99
Ch. 6	What Have We Gained?	117
	Appendix 1. Addresses of Institutions Mentioned	139
	Appendix 2. Marketing Typologies	141
	References	147
	Index	163

Go to: Cases in Hospitality Management or Managed Care Contracting

Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma

Author: Charles H H Ferguson

About the Author:

Charles H. Ferguson is a nonresident senior fellow in Economic Studies at the Brookings Institution and an independent computer consultant. He is author of High Stakes, No Prisoners: A Winner's Talk of Greed and Glory in the Internet Wars (Times Books, 1999) and coauthor with Charles R. Morris of Computer Wars: The Fall of IBM and the Future of Global Technology (Random House, 1993). He founded and served as CEO of Vermeer Technologies, the company responsible for developing FrontPage.