Friday, February 6, 2009

Gender or Business to Business Marketing

Gender

Author: Carol C Gould

Here is a comprehensive collection of the most important essays on gender in the last two decades. It presents lively, controversial and critical discussions concerning such themes as the social constitution of gender; the nature of sexual oppression; the relation of gender to family, class, race and culture; and feminist perspectives on science and philosophy. It also includes leading essays on questions of ethics and difference in the law, such as privacy, pornography and reproductive rights. It is an indispensable text for courses in feminist philosophy and theories of gender, as well as an important resource for scholars in philosophy and the social sciences.



Table of Contents:
Series Editor's Preface
Dedication
Acknowledgments
Preface
Selection 1from The Second Sex3
Selection 2from Is Female to Male as Nature Is to Culture?16
Selection 3from Gender, Relation, and Difference in Psychoanalytic Perspective25
Selection 4from Mothering and the Reproduction of Power41
Selection 5from Human Biology in Feminist Theory: Sexual Equality Reconsidered48
Selection 6from Do Women Have a Distinct Nature?56
Selection 7from A Feminist Aspect Theory of the Self?66
Selection 8from Re-Creating Sexual Politics: Men, Feminism, and Politics74
Selection 9from Gender Trouble80
Selection 10from The Politics of Reality91
Selection 11from Femininity and Domination103
Selection 12from Masculinity and Power113
Selection 13from This Sex Which Is Not One120
Selection 14from Audre Lorde's (Nonessentialist) Lesbian Eros128
Selection 15from Gender and History139
Selection 16from Inessential Woman148
Selection 17from The Alchemy of Race and Rights155
Selection 18from Black Feminist Thought159
Selection 19from The Project of Feminist Epistemology: Perspectives from a Non-Western Feminist172
Selection 20from The Science Question in Feminism183
Selection 21The Gender/Science System: or, Is Sex to Gender as Nature Is to Science?195
Selection 22from The Woman Question: Philosophy of Liberation and the Liberation of Philosophy207
Selection 23from The Man of Reason225
Selection 24from Postmodernism and Gender Relations in Feminist Theory231
Selection 25from Postmodernism and Other Skepticisms243
Selection 26from Feminism, Postmodernism, and Gender-Skepticism250
Selection 27from Noncontractual Society: A Feminist View261
Selection 28from Moral Orientation and Moral Development272
Selection 29from Women and Caring: What Can Feminists Learn About Morality from Caring?282
Selection 30from The Generalized and the Concrete Other290
Selection 31from Maternal Thinking299
Selection 32from The Social Self and the Partiality Debates306
Selection 33from The Sexual Contract317
Selection 34from Feminism and Democratic Community Revisited325
Selection 35from Justice, Gender, and the Family337
Selection 36from On Racism and Sexism347
Selection 37from The Ideal of Impartiality and the Civic Public359
Selection 38from Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy369
Selection 39from The Power and the Promise of Ecological Feminism375
Selection 40Human Rights as Men's Rights384
Selection 41from Making All the Difference397
Selection 42from Feminist Critical Theories408
Selection 43from Women and Their Privacy: What Is at Stake?417
Selection 44from Pornography and the Erotics of Domination424
Selection 45from Only Words434
Selection 46from Preventing Birth447
Selection 47from Selling Babies and Selling Bodies457
Selection 48Commodification or Compensation: A Reply to Ketchum468

Book review: Excel 2007 or Beginning Flash Game Programming For Dummies

Business to Business Marketing: Analysis and Practice in a Dynamic Environm

Author: Rob Vital

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.



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