Contemporary Visual Merchandising
Author: Emeritus Diamond
The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field.
Features of the revision include:
- Three completely new chapters
- Chapter 10: Energizing the Specialty Boutique
- Chapter 12: Graphics in Today's Retail Environment
- Chapter 15: Creating an Overall Design Concept From Inception to Conclusion
- A totally new complement of photographs that reflect the work of today's visual merchandisers and facility designers
- Sixteen pages of full-color that excitingly depict the works of masters in the field
- A host of Profiles throughout the text that represent various retail organizations that have distinguished themselves through visual presentation
- An In The News segment at the conclusion of each chapter featuring reprints of articles that have made the news in professional journals
- Internet exercises that teach the users how to explore a wealth of websites to solve merchandising and design problems
- Ancillary materials including PowerPoint presentations and an exciting new video to accompany the book
Contemporary Visual Merchandising and Environmental Design provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.
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Academic Advancement in Composition Studies: Scholarship, Publication, Promotion, Tenure
Author: Richard C C Gebhardt
This volume deals with a number of related issues that are becoming increasingly crucial for English studies during this time when most faculty in the field are assistant professors approaching tenure review or associate professors seeking promotion. These critical issues focus on:
* The diversity of research and scholarly publication in composition studies;
* The fact that composition studies faculty are often evaluated by personnel committee members, department chairs, and deans unfamiliar with the nature and demands of the field;
* The way that American higher education is rethinking "scholarship" and the role it plays in the work and evaluation of faculty members; and
* The role composition studies faculty can play in this review of scholarship and professional advancement.
This book seeks to address the entire spectrum of "composition studies" -- expository and argumentative writing, personal essay, literary nonfiction, technical and business writing, historical rhetoric, empirical research, and more -- by understanding the nature of and evaluating the work of faculty members in this broad field. Scholarship and advancement issues are discussed in a variety of situations including basic and regular first-year composition classes at four-year and two-year institutions or writing centers, advanced writing courses, ESL and skills-development programs, and writing classes and programs for teachers, administrators, and researchers. The chapters focus on a variety of subjects, including the importance of mentoring and faculty development in all departments and institutions; and how young scholar-teachers and assistant professors can prepare for a successfulpersonnel or tenure review.
Table of Contents:
Preface | ||
About the Authors | ||
1 | Evolving Approaches to Scholarship, Promotion, and Tenure in Composition Studies | 1 |
2 | Scholarship in Composition and Literature: Some Comparisons | 21 |
3 | Nonacademic Publication As Scholarship | 31 |
4 | Writing Administration As Scholarship and Teaching | 43 |
5 | Scholarship, Tenure, and Composition Studies in the Two-Year College | 57 |
6 | Scholarship, Tenure, and Promotion in Professional Communication | 71 |
7 | Presenting Writing Center Scholarship: Issues for Faculty and Personnel Committees | 87 |
8 | Promotion and Tenure Review of ESL and Basic-Skills Faculty | 103 |
9 | Preparing Yourself for Successful Personnel Review | 117 |
10 | Special Challenges Facing Women in Personnel Reviews | 129 |
11 | Mentoring - and (Wo)mentoring - in Composition Studies | 137 |
12 | Mentor and Evaluator: The Chair's Role in Promotion and Tenure Review | 147 |
13 | The Importance of External Reviews in Composition Studies | 167 |
14 | Scholarship Reconsidered: A View from the Dean's Office | 177 |
Afterword: Re-Envisioning Tenure in an Age of Change | 191 | |
Author Index | 201 | |
Subject Index | 205 |
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