Using Information Technology
Author: Brian K Williams
The Williams, Using Information Technology, 8th edition utilizes a practical, applied approach to technology. This text is user-focused and has been highly updated including topics, pictures and examples. The Williams text contains less theory and more application to engage students who might be more familiar with technology. In addition, this text correlates with Simnet Online for full integration of resources within the Computing Concepts course.
Booknews
New edition of an introductory text. Topics include an overview of the information revolution, applications software, processors, storage, online resources, databases, information systems, software development, and cultural and social issues. Intended for use as a concepts textbook to accompany a one-semester introductory course on computers. Annotation c. by Book News, Inc., Portland, Or.
Managerial Economics
Author: S Charles Mauric
Maurice Thomas' Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernized.
Table of Contents:
| Pt. 1 | The Preliminaries | 1 |
| Ch. 1 | Scope of Managerial Economics | 2 |
| Ch. 2 | Demand and Supply | 15 |
| Ch. 3 | Theory of Optimizing Behavior | 55 |
| Ch. 4 | Basic Estimation Techniques | 92 |
| Pt. II | Demand | 129 |
| Ch. 5 | Theory of Consumer Behavior: Demand Curves | 130 |
| Ch. 6 | Demand Elasticity | 180 |
| Ch. 7 | Empirical Demand Functions | 222 |
| Ch. 8 | Demand Forecasting | 251 |
| Pt. III | Production and Cost | 285 |
| Ch. 9 | Theory of Production | 286 |
| Ch. 10 | Theory of Cost | 334 |
| Ch. 11 | Empirical Production and Cost Functions | 370 |
| Pt. IV | Perfect Competition | 425 |
| Ch. 12 | Theory of Perfectly Competitive Firms and Industries | 426 |
| Ch. 13 | Profit Maximization in Competitive Markets - Implementation of the Theory | 470 |
| Pt. V | Firms With Market Power | 495 |
| Ch. 14 | The Theory of Monopoly | 496 |
| Ch. 15 | Imperfect Competition | 531 |
| Ch. 16 | Profit Maximization for Firms with Market Power - Implementation of the Theory | 584 |
| Ch. 17 | Multiple Plants, Markets, and Products | 606 |
| Pt. VI | Time and Uncertainty | 649 |
| Ch. 18 | Profit Maximization over Time | 650 |
| Ch. 19 | Profit Maximization under Uncertainty | 677 |
| Ch. 20 | The Investment Decision | 708 |
| Appendix: Statistical Tables | 728 | |
| Appendix: Linear Programming | 735 | |
| Answers to Selected Technical Problems | 751 | |
| Index | 759 |
No comments:
Post a Comment