Monday, January 12, 2009

Farmers for the Future or Managerial Economics

Farmers for the Future

Author: Dan Looker

Farmers for the Future is the first book to show with real-life examples that it's still possible for young people to start farming in rural America.



New interesting book: Alan Simpsons Windows Vista Bible or Olympus Evolt E 510

Managerial Economics

Author: Paul Keat

KEY BENEFIT: This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
KEY TOPICS: Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing and output decisions of monopolies and oligopolies, special pricing practices, game theory and asymmetric information, capital budgeting, risk, and uncertainty, multinational corporations and globalization, government and industry challenges, managerial economics in the semiconductor industry.

For business professionals looking to expand their knowledge of managerial and applied economics.




Table of Contents:

Chapter 1.  Introduction
Chapter 2.  The firm and its goals
Chapter 3A.  Supply and demand
Appendix 3.  The mathematics of supply and demand
Chapter 4.  Demand elasticity
Appendix 4.  Applications of supply and demand
Chapter 5.  Demand estimation and forecasting
Chapter 6.  The theory and estimation of production
Appendix 6A.  The production of services
Appendix 6B.  The multiple-input case
Appendix 6C.  Expressing the production function with the use of calculus
Chapter 7.  The theory and estimation of cost
Appendix 7A.  A mathematical restatement of the short-run cost function
Appendix 7B.  The estimation of cost
Chapter 8.  Pricing and output decisions: perfect competition and monopoly
Appendix 8A.  The use of calculus in pricing and output decisions
Appendix 8B.  Break-even analysis (volume-cost-profit)
Chapter 9.  Pricing and output decision: monopolistic competition and oligopoly
Chapter 10.  Special pricing practices
Chapter 11.  Game theory and asymmetric information
Chapter 12.  Capital budgeting and risk
Appendix 12A.  The value of a corporation
Chapter 13.  The multinational corporation and globalization
Chapter 14.  Government and industry: challenges and opportunities for today’s manager
Chapter 15.  Managerial economics in action
Part 1.  Beverage industry survey
Part 2.  The business planning process
Appendix 15A. Beverage industry executives
Appendix A.  Statistical and financial tables
Index
Online appendices
   Reviewof mathematical concepts used in managerial economics
   Linear programming
   Calculations for the time value of money
   Solutions to odd-numbered problems


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