Inside Washington or Marketing Management

Inside Washington: Government Resources for International Business

Author: William A Delphos

Designed to help professionals find specific resources from the federal government, including incentives and programs. Find the money that the government has stored and puts aside for businesses. Get the hidden funding that your business deserves by learning the secrets Delphos has discovered and begin learning what government resources are available, where to find them, and how much is available for your business.

Interesting book: Measurement and Evaluation in Human Performance 3rd Edition w Web Study Guide or Integrative Oncology

Marketing Management

Author: Michael R Czinkota

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.

Table of Contents:

	Preface
	Acknowledgments
	About the Authors
Ch. 1	An Overview of Marketing	1
Ch. 2	Understanding the Buyer	27
Ch. 3	Understanding the Environment and the Competition	57
Ch. 4	Marketing Planning	93
Ch. 5	Marketing Research and Information	125
Ch. 6	Forecasting	165
Ch. 7	Market Segmentation, Positioning, and Branding	199
Ch. 8	Product and Service Decisions	241
Ch. 9	New Products	287
Ch. 10	Pricing Decisions	325
Ch. 11	Distribution Decisions	359
Ch. 12	Designing Effective Promotion and Advertising Strategies	401
Ch. 13	Direct Marketing, Sales Promotion, and Public Relations	439
Ch. 14	Selling and Sales Management	473
Ch. 15	The Future of Marketing	509
	Case Studies	525
	Company Index	661
	Name Index	665
	Subject Index	669