Educating the Consumer or Telephone Techniques

Educating the Consumer: A History of the Marriage of Schools, Advertising, and Media

Author: Joel H Spring

Documents, analyzes, and presents an historical argument to explain how schools, sdvertising, and media have together created a consumerist ideology that is central in American life and the driving force of the global ecomomy.

Table of Contents:

	Preface
1	Horace Mann Meets the Wizard of Oz	1
Pt. 1	Introduction and Overview of the Book	1
Pt. 2	Prelude to a Consumer Society	6
2	Liberation with Jell-O and Wonder Bread: Educating the New Woman	28
3	Cowboys and Jocks: Visions of Manliness	62
4	Commodification of Leisure and Cultural Control: Schools, Movies, and Radio	95
5	The American Way and the Manufacturing of Consent	125
6	Participating in the American Dream	154
7	Sonya's Choice: Fast-Food Education	182
	Notes	209
	Author Index	236
	Subject Index	241

New interesting textbook: Applied Public Relations Cases in Stakeholder Management or Bases of Competence

Telephone Techniques

Author: Dorothy A A Neal

This five-hour program teaches proper telephone use to helpstudents develop and maintain professional relationships, project a positive company image, and provide reliable service. The program includes a consumable text-workbook, an instructor's manual and key, and a 40-minute videotape. In addition to the content listed below, the text also includes reinforcement exercises, self-assessments, case studies, reference charts for on-the-job use, and a glossary.