Advanced Accounting
Author: Floyd A Beams
This comprehensive book addresses practical financial reporting problems while reflecting recent business developments and changes in accounting standards. The book focuses on accounting concepts rather than bookkeeping techniques in learning the consolidation materials.
The perfect reference for accounting professionals looking to check facts or brush up on their skills.
See also: The Ultimate Barbecue Bible or The Turkey Cookbook
Up Against the Retail Giants: Targeting Weaknesses, Gaining an Edge
Author: A Samli
Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive -and thrive -in a fiercely competitive marketplace. It's a must read for managers and entrepreneurs alike!
Table of Contents:
| Ch. 1 | Retail marketing strategy development | 1 |
| Ch. 2 | Fitting into multi-layered retail competition | 11 |
| Ch. 3 | Major trends in the retailing sector | 25 |
| Ch. 4 | The retail evolution | 37 |
| Ch. 5 | Capitalizing on market potentials | 49 |
| Ch. 6 | Consumer behavior and retail strategy | 65 |
| Ch. 7 | Strategy alternatives | 83 |
| Ch. 8 | Developing, measuring, and managing store image | 97 |
| Ch. 9 | People are our strength | 113 |
| Ch. 10 | We must communicate with our market | 123 |
| Ch. 11 | Developing a merchandise mix | 137 |
| Ch. 12 | Pricing is a powerful tool | 155 |
| Ch. 13 | Being a part of a supply chain | 165 |
| Ch. 14 | Controlling the store performance | 173 |
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