Business Research Methods (with Web Surveyor Certificate and InfoTrac?)
Author: William G Zikmund
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Booknews
This seventh edition of a text on business research reflects the changes in information technology that have taken place since the previous edition was published, with discussion of information systems and knowledge management, online focus groups, technology and privacy, and secondary data in the Internet age. There is also new material on Internet surveys, monitoring Web site traffic, and new software for transforming raw data. Learning features include review and critical thinking questions, Internet activities, and video cases. The author is affiliated with Oklahoma State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| Preface | xiii | |
| About the Author | xx | |
| Part 1 | Introduction | 1 |
| Chapter 1 | The Role of Business Research | 2 |
| Chapter 2 | Information Systems and Knowledge Management | 20 |
| Chapter 3 | Theory Building | 40 |
| Chapter 4 | The Research Process: An Overview | 52 |
| Chapter 5 | Ethical Issues in Business Research | 77 |
| Part 2 | Beginning Stages of the Research Process | 91 |
| Chapter 6 | Problem Definition and the Research Proposal | 92 |
| Chapter 7 | Exploratory Research and Qualitative Analysis | 109 |
| Chapter 8 | Secondary Data | 135 |
| Part 3 | Research Methods for Collecting Primary Data | 173 |
| Chapter 9 | Survey Research: An Overview | 174 |
| Chapter 10 | Survey Research: Basic Methods of Communication with Respondents | 197 |
| Chapter 11 | Observation Methods | 234 |
| Chapter 12 | Experimental Research | 256 |
| Part 4 | Measurement Concepts | 291 |
| Chapter 13 | Measurement and Scaling Concepts | 292 |
| Chapter 14 | Attitude Measurement | 307 |
| Chapter 15 | Questionaire Design | 329 |
| Part 5 | Sampling and Fieldwork | 367 |
| Chapter 16 | Sample Designs and Sampling Procedures | 368 |
| Chapter 17 | Determination of Sample Size: A Review of Statistical Theory | 401 |
| Chapter 18 | Fieldwork | 434 |
| Part 6 | Data Analysis and Presentation | 451 |
| Chapter 19 | Editing and Coding: Beginning to Transform Raw Data into Information | 452 |
| Chapter 20 | Basic Data Analysis: Descriptive Statistics | 472 |
| Chapter 21 | Univariate Statistics | 498 |
| Chapter 22 | Bivariate Analysis: Tests of Differences | 519 |
| Chapter 23 | Bivariate Analysis: Measures of Association | 549 |
| Chapter 24 | Multivariate Analysis | 573 |
| Chapter 25 | Communicating Research Results: Report, Presentation, and Follow-Up | 597 |
| Part 7 | Video Cases | |
| Video Case 1 | Polaroid I-Zone | 628 |
| Video Case 2 | WBRU | 629 |
| Video Case 3 | Ben & Jerry's | 629 |
| Video Case 4 | Fossil--A Watch for Every Wrist | 630 |
| Video Case 5 | IBM: Enterprise Resource Planning | 631 |
| Video Case 6 | Fisher-Price Rescue Heroes | 632 |
| Video Case 7 | Upjohn's Rogaine | 633 |
| Video Case 8 | Trading Cards Focus Group | 633 |
| Video Case 9 | V8 | 634 |
| Video Case 10 | Furniture.com | 634 |
| Video Case 11 | The Census Bureau: Census 2000 | 635 |
| Video Case 12 | Burke Inc. | 636 |
| Video Case 13 | The Walker Information Group | 637 |
| Part 8 | Critical Thinking Cases | |
| Case 1 | The Atlanta Braves | 638 |
| Case 2 | Harvard Cooperative Society | 639 |
| Case 3 | Tulsa's Central Business District (A): Developing a Research Project | 640 |
| Case 4 | Hamilton Power Tools (A) | 642 |
| Case 5 | Middlemist Precision Tool Company | 646 |
| Case 6 | EZPass | 646 |
| Case 7 | Today's Man | 647 |
| Case 8 | Behavioral Science Research of Coral Gables, Florida | 648 |
| Case 9 | Tulsa's Central Business District (B) | 6 49 |
| Case 10 | The Greeting Card Study | 653 |
| Case 11 | The Evergreen Company | 654 |
| Case 12 | Tulsa's Central Business District (C) | 655 |
| Case 13 | The Pretesting Company | 656 |
| Case 14 | Professional Recruiters | 658 |
| Case 15 | Hamilton Power Tools (B) | 659 |
| Case 16 | The Cleveland Clinic Foundation in Jacobs Field | 660 |
| Case 17 | Flyaway Airlines | 663 |
| Case 18 | Wall Street Journal/Harris Interactive Business School Survey | 665 |
| Case 19 | Omar's Fast Freight | 667 |
| Case 20 | Canterbury Travels | 670 |
| Case 21 | United States Postal Service | 673 |
| Case 22 | Schonbrunn Palace in Vienna | 678 |
| Case 23 | The Business Forms Industry | 680 |
| Case 24 | Zagorski Field Services | 686 |
| Case 25 | The Multiplex Company | 687 |
| Case 26 | Survey on Americans and Dietar y Supplements | 690 |
| Case 27 | Old School versus New School Sports Fans | 695 |
| Case 28 | Fidelity Investments | 696 |
| Case 29 | LastDance Health Care Systems | 697 |
| Case 30 | Sunbelt Energy Corporation | 702 |
| Case 31 | Employees Federal Credit Union | 705 |
| Case 32 | Values and the Automobile Market | 710 |
| Appendix | Statistical Tables | 713 |
| Endnotes and Photo Credits | 721 | |
| Glossary of Frequently Used Symbols | 733 | |
| Glossary of Terms | 734 | |
| Index | 744 |
Go to: Career Development Interventions in the 21st Century and Organization Development
Introduction to Management Accounting
Author: Charles T Horngren
Get refreshed with Horngren/Sundem/Stratton's Introduction to Management Accounting, 14h Edition. This best-selling book offers a relevant, real-world decision-making approach to management accounting. Readers develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. This book emphasizes the notion that “You need to understand the business first, before you can understand the accounting of business.”
Updated to cover the most recent methods in management accounting, topics include: cost behavior, cost management systems, and activity-based costing; marketing and product decisions; the master budget; flexible budget and variance analysis; management control systems; capital budgeting; cost allocation; andjob-costing and process-costing systems; basic accounting concepts, techniques, and conventions; corporate financial reports and basic financial statements; and consolidated financial statements.
An excellent reference resource for managerial accountants.
Table of Contents:
Pt. 1 Focus on Decision Making
1 Managerial Accounting, the Business Organization, and Professional Ethics 2
2 Introduction to Cost Behavior and Cost-Volume Relationships 44
3 Measurement of Cost Behavior 92
4 Cost Management Systems and Activity-Based Costing 134
5 Relevant Information for Decision Making with a Focus on Pricing Decisions 196
6 Relevant Information for Decision Making with a Focus on Operational Decisions 246
Pt. 2 Accounting for Planning and Control
7 Introduction to Budgets and Preparing the Master Budget 294
8 Flexible Budgets and Variance Analysis 340
9 Management Control Systems and Responsibility Accounting 384
10 Management Control in Decentralized Organizations 426
Pt. 3 Capital Budgeting
11 Capital Budgeting 472
Pt. 4 Product Costing
12 Cost Allocation 522
13 Accounting for Overhead Costs 588
14 Job-Costing and Process-Costing Systems 636
Pt. 5 Basic Financial Accounting
15 Basic Accounting: Concepts, Techniques, and Conventions 680
16 Understanding Corporate Annual Reports: Basic Financial Statements 726
17 Understanding and Analyzing Consolidated Financial Statements 784
App. A Recommended Readings
App. B Fundamentals of Compound Interest and the Use of Present-Value Tables
App. C Excerpts From Form 10-K of Nike, Inc.
Glossary
Index
Photo Credits
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