Friday, December 5, 2008

Introduction to Managerial Accounting and Small Business Management

Introduction to Managerial Accounting

Author: Peter C Brewer

Introduction to Managerial Accounting, 3/e by Brewer/Garrison/Noreen is based on the market-leading text, Managerial Accounting, by Garrison, Noreen and Brewer. However, this is not simply a briefer book with chapters removed; B/G/N has been rethought and retooled to meet the needs of the market.

B/G/N 3/e is a more accessible, yet thoroughly student-friendly text that satisfies the basic needs of the managerial accounting student without unnecessary depth on advanced topics associated with the follow-up course, cost accounting/cost management. Faculty and students alike will find this new edition has retained the hallmark features of the Garrison brand: author-written supplements, excellent readability, terrific examples, and balanced end-of-chapter material.



Table of Contents:

Preface

Prologue: Managerial Accounting and the Business Environment

Chapter One: An Introduction to Managerial Accounting and Cost Concepts

Chapter Two: Systems Design: Job-Order Costing

Chapter Three: Systems Design: Activity-Based Costing

Chapter Four: Systems Design: Process Costing

Chapter Five: Cost Behavior: Analysis and Use

Chapter Six: Cost-Volume-Profit Relationships

Chapter Seven: Profit Planning

Chapter Eight: Standard Costs

Chapter Nine: Flexible Budgets and Overhead Analysis

Chapter Ten: Decentralization

Chapter Eleven: Relevant Costs for Decision Making

Chapter Twelve: Capital Budgeting Decisions

Chapter Thirteen: “How Well Am I Doing?” Statement of Cash Flows

Chapter Fourteen: “How Well Am I Doing?” Financial Statement Analysis

Small Business Management: Launching and Growing Entrepreneurial Ventures (

Author: Justin G Longenecker

Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one—the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen t heir understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over.



Table of Contents:

PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY.
1. The Entrepreneurial Life.
2. Entrepreneurial Integrity: A Gateway to Small Business Opportunity.
PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS.
3. Getting Started.
4. Franchises and Buyouts.
5. The Family Business.
PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN.
6. The Business Plan: Visualizing the Dream.
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances.
9. The Location Plan.
10. The Financial Plan: Projecting Needs.
11. The Financial Plan: Finding Sources of Funding.
12. Planning the Harvest.
PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES.
13. Customer Relationships: The Key Ingredient.
14. Product and Distribution Plans.
15. Pricing and Credit Decisions.
16. Promotional Planning.
17. Global Marketing.
PART V: MANAGING GROWTH IN THE SMALL BUSINESS.
18. Professional Management in the Entrepreneurial Firm.
19. Managing Human Resources.
20. Managing Operations.
21. Managing Risk in the Small Firm.
PART VI: UNDERSTANDING WHAT THE NUMBERS MEAN.
22. Managing the Firm's Assets.
23. Evaluating Firm Performance.

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