The Breakthrough Portfolio
Author: Ken Thurlbeck
In today's competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designer's portfolio. Drawing on the author's extensive experience in portfolio reviews and in hiring creative professionals, Creating The Breakthrough Portfolio delivers to designers all the tools and ideas needed to develop a compelling presentation of their work-and leave a potential employer with a lasting and powerful impression. Uniquely designed to address the entire creative audience, this innovative book guides students and professionals through the essential steps in creating a portfolio that reflects who they really are, an often-overlooked aspect that employers cite as essential information. Coverage includes a unique plan for defining your own "brand" or "image," with practical suggestions for translating that personal vision into a cohesive "marketing program" that gets results.
Look this: Supervisory Management or Military Leadership
Macroeconomics
Author: Robert Gordon
Macroeconomics is widely praised for its ability to present theory as a way of evaluating key macro questions, such as why some countries are rich and others are poor. Gordon makes extensive use of data, international examples, and case studies throughout, and the Eleventh Edition incorporates critical developments in the field. New topics include the housing bubble and the role of housing wealth, the economic progress of China, recent discussions of growth theory, and the effect of oil prices on the economy.
Introduction and Measurement: What Is Macroeconomics?; The Measurement of Income, Prices, and Unemployment. Income, Interest Rates, Policy, and the Open Economy: Spending, Income, and Interest Rates; Monetary and Fiscal Policy in the IS-LM Model; National Saving, the Government Budget, Foreign Borrowing, and the Twin Deficits; International Trade, Exchange Rates, and Macroeconomic Policy. Aggregate Demand, Aggregate Supply, Unemployment and Inflation: Aggregate Demand, Aggregate Supply, and the Self-Correcting Economy; Inflation: Its Causes and Cures; The Goals of Stabilization Policy: Low Inflation and Low Unemployment. Macroeconomics in the Long Run: Growth and Public Finance: The Theory of Economic Growth; The Big Questions of Economic Growth; The Government Budget, the Public Debt, and Social Security. Stabilization Policy in an Open Economy: Money and Financial Markets; Stabilization Policy in the Closed and Open Economy. Stability and Instability in the Private Economy: The Economics of Consumption Behavior; The Economics of Investment Behavior. Debates at the Macroeconomic Frontier: New Classical Macro Confronts New Keynesian Macro; Conclusion: Where WeStand.
For all readers interested in macroeconomics.
Table of Contents:
To the Instructor | ||
To the Student | ||
Pt. 1 | Introduction and Measurement | 1 |
Ch. 1 | What Is Macroeconomics? | 3 |
Ch. 2 | The Measurement of Income, Prices, and Unemployment | 28 |
Pt. 2 | Income, Interest Rates, Policy, and the Global Economy | 63 |
Ch. 3 | The Simple Keynesian Theory of Income Determination | 65 |
Ch. 4 | The IS-LM Model | 93 |
Ch. 5 | Monetary Policy, Fiscal Policy, and the Government Budget | 123 |
Ch. 6 | International Trade, Exchange Rates, and Macroeconomic Policy | 154 |
Pt. 3 | Aggregate Demand, Aggregate Supply, and Inflation | 191 |
Ch. 7 | Aggregate Demand, Aggregate Supply, and the Self-Correcting Economy | 193 |
Ch. 8 | Inflation: Its Causes and Cures | 226 |
Pt. 4 | Macroeconomics in the Long Run: Growth and the Public Debt | 269 |
Ch. 9 | The Theory of Economic Growth | 271 |
Ch. 10 | Explanations of Slow Growth in Productivity and Real Wages | 302 |
Ch. 11 | The Government Budget and the Public Debt | 333 |
Pt. 5 | Stabilization Policy in an Open Economy | 359 |
Ch. 12 | The Goals of Stabilization Policy: Low Inflation and Low Unemployment | 361 |
Ch. 13 | Money and the Financial Markets | 402 |
Ch. 14 | The Conduct of Stabilization Policy | 436 |
Pt. 6 | Sources of Instability in the Private Economy | 473 |
Ch. 15 | Instability in the Private Economy: Consumption Behavior | 475 |
Ch. 16 | Instability in the Private Economy: Investment | 503 |
Pt. 7 | Debates at the Macroeconomic Frontier | 531 |
Ch. 17 | New Classical Macro Confronts New Keynesian Macro | 533 |
Ch. 18 | Conclusion: Where We Stand | 566 |
App. A | Time Series Data for the U.S. Economy: 1875-1997 | A1 |
App. B | International Annual Time Series Data for Selected Countries: 1960-97 | A7 |
App. C | Data Sources and Methods | A13 |
Glossary | G1 | |
Index | I1 |
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