Thursday, December 11, 2008

Graphic Design Basics or Diversity Consciousness

Graphic Design Basics

Author: Amy E Arntson

A market-leading book, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The book combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic pre-press.



Table of Contents:
Preface
Ch. 1Applying the Art of Design1
Ch. 2Graphic Design History13
Ch. 3Perception33
Ch. 4Toward a Dynamic Balance45
Ch. 5"Good" Gestalt61
Ch. 6Using Text Type73
Ch. 7Layout105
Ch. 8Preparing Camera-Ready Art127
Ch. 9The Dynamics of Color139
Ch. 10Advertising Design155
Ch. 11Photography165
Ch. 12Illustration177
Ch. 13Computer Graphics191
Appendix: How to Use Tools and Equipment201
Glossary211
Bibliography215
Materials List217
Index218

Books about marketing: The Diabetes Diet or South Beach Diet Parties and Holidays Cookbook

Diversity Consciousness: Opening Our Minds to People, Cultures, and Opportunities

Author: Barry F Kavanagh

This empowering study on human diversity helps readers develop the ability to understand, respect, and value diversity—i.e., raise their “diversity consciousness”—and demonstrates how opening one's mind to the views of other peoples and cultures is central for a quality education and successful career. Personalizing the learning experience by weaving a wide variety of real-life student experiences and perspectives throughout the book, it discusses topics in a style that promotes self-reflection and dialogue, and uses an approach to diversity that is balanced, comprehensive, well-integrated, and relevant to achieving one's life goals. KEY TOPICS Complete with self-reflective journal questions and interactive exercises, it offers thorough and current discussions on diversity and workplace issues—what they are, their significance, and their relevance to the reader; discusses concepts such as teamwork, conflict management, leadership, racism, prejudice, and communication in a clear and concise fashion; and zeroes in on the relationship between an employee's success in the workplace and his/her ability to develop flexibility in their thinking so that he/she can positively and effectively deal with a variety of diversity issues. A useful guide to raising diversity consciousness.



Table of Contents:
1. Diversity—An Overview.
2. Diversity Consciousness and Success.
3. Personal and Social Barriers to Success.
4. Developing Diversity Consciousness.
5. Communicating in a Diverse World.
6. Teamwork.
7. Conclusion.
Diversity Links.
Bibliography.
Suggested Readings.
Index.

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